Supplement marketing
- Who it's for
- Supplements, nutraceuticals, functional foods and D2C wellness.
- Markets
- India and the United States
- Core channels
- Google Ads & Meta Ads, Email, SMS & WhatsApp Marketing, Health & Wellness Content Marketing
Wellness product brands grow through great creative, efficient ads and repeat purchases. They also live or die on claims. WDMA builds D2C growth programs for supplement and wellness brands that scale without crossing regulatory lines.
What works
Claims you can stand behind
In the US, dietary supplements may make structure-function claims with the required disclaimer, but not disease claims, and the FTC expects competent and reliable scientific evidence. In India, FSSAI regulations on nutraceuticals and ASCI guidelines apply, and AYUSH products have their own rules. We write copy and brief creators within those limits.
Full-funnel D2C growth
Meta and Google ads bring first purchases. Klaviyo email and SMS, subscriptions and WhatsApp drive repeat orders. SEO and content build long-term demand. Marketplace listings on Amazon, Flipkart, Nykaa or iHerb add reach.
Our playbook
Creative testing
Systematic testing of hooks, formats and offers on Meta and YouTube.
Subscription and retention
Replenishment flows timed to product usage.
Shopify SEO
Product and ingredient pages that rank.
Influencer programs
Disclosed creator partnerships under ASCI and FTC rules.
Services we recommend
Questions
What claims can a supplement brand make in ads?
In the US, structure-function claims (for example, “supports restful sleep”) with the FDA disclaimer and solid evidence, not disease claims. In India, claims must follow FSSAI and ASCI rules. We recommend a regulatory review for new products.
Do you help with Amazon?
Yes, we support listing content and advertising on Amazon in both India and the US as part of a broader D2C plan.
Other industries
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Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets