Wellness branding
- Typical timeline
- 6–12 weeks
- Best for
- New practices, rebrands, product launches
- Pairs with
- Website Design, Social Media
Every spa promises relaxation and every supplement promises energy. A strong wellness brand says something more specific: who it is for, what it believes and why it is different. We help you find that and express it everywhere.
Why it matters
Positioning before pixels
We start with research: client interviews, competitor maps and search data. The output is a short positioning statement your whole team can repeat, plus messaging for each audience. Only then do we design.
Identity that works online
Your logo, colours, typography, photography style and tone of voice need to work on a phone screen, a Google profile photo, a product label and a studio wall. We design and document a system that does.
What's included
Brand research
Audience interviews, competitor audit and category language.
Positioning and messaging
Positioning statement, value proposition and key messages.
Naming
Business, program and product names with trademark pre-checks.
Visual identity
Logo, colour, type, iconography and photo direction.
Brand voice
How you sound, with examples for web, social and front desk.
Brand guidelines
A clear guide your team and partners can follow.
How it works
- Research
Interviews and market review.
- Define
Positioning and messaging workshop.
- Design
Identity concepts, refinement and final system.
- Roll out
Website, social, signage and packaging application.
Who it's for
Questions
Do we need a rebrand or just a refresh?
If people understand what you do and your name is not a problem, a refresh of visuals and messaging is usually enough. If you have changed services, audience or market, a fuller rebrand may be worth it.
Can you brand a wellness product for both India and the US?
Yes. We check names, colours and claims for both markets and adapt packaging copy to each country's labelling rules.
Pairs well with
Fill the
calendar.
Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets