Healthcare digital marketing
- Best for
- Clinics, multi-location practices, hospitals, specialists
- Markets
- India, USA
- Pairs with
- Local SEO, Reputation Management
Patients now pick providers the way they pick everything else: on Google, on Maps, on Instagram and in reviews. WDMA runs the full digital marketing program for healthcare and wellness practices so the right patients find you, trust you and book.
Why it matters
One team for the whole patient journey
Most practices hire one vendor for the website, another for ads and a freelancer for social, and none of them see the full picture. We run healthcare digital marketing as one program. Search, paid ads, social, email and reviews share the same tracking, so you can see which channel brought in each patient enquiry.
Built for healthcare rules
Healthcare marketing carries rules that general agencies tend to miss. In the US, that includes HIPAA considerations around tracking pixels and patient data, plus FTC rules on health claims and testimonials. In India, it includes the Drugs and Magic Remedies (Objectionable Advertisements) Act, ASCI guidelines, professional-conduct rules for doctors and the Digital Personal Data Protection Act, 2023. We plan campaigns with these in mind from the first brief.
What's included
Patient acquisition strategy
Channel plan by specialty, location and patient value, with clear cost-per-patient targets.
Search and Maps visibility
SEO and Google Business Profile work so you appear for specialty and “near me” searches.
Paid patient campaigns
Google Search, Performance Max and Meta campaigns that follow healthcare ad policies.
Conversion-focused website
Fast, accessible pages with online booking, click-to-call and WhatsApp where it fits.
Privacy-aware tracking
Analytics and call tracking set up to respect HIPAA and DPDP obligations.
Reputation and reviews
Review generation and response workflows on Google, Practo, Zocdoc, Healthgrades and more.
How it works
- Audit
We review your website, listings, reviews, ad accounts and tracking.
- Plan
A channel mix and budget split based on patient value and local competition.
- Launch
Campaigns, pages and listings go live in a staged rollout over 30 to 45 days.
- Optimize
Weekly bid and content changes, monthly reviews tied to booked appointments.
Who it's for
Questions
What makes a healthcare digital marketing agency different from a general one?
Specialist knowledge of ad platform health policies, privacy law, medical claims and patient decision-making. A general agency may get ads disapproved, install tracking that creates privacy risk, or publish claims a regulator could object to.
Do you work with hospitals as well as small clinics?
Yes. For single-location clinics we usually focus on local SEO, Google Ads and reviews. For hospitals and multi-location groups we add service-line campaigns, physician pages and location-level reporting.
Can you help doctors in India market themselves within the rules?
Yes. Indian doctors face professional-conduct limits on self-promotion. We focus on patient education, accurate practice information, Google Business Profile and reviews rather than promotional claims, and we recommend you confirm specifics with your own counsel.
How do you measure results?
We track calls, form fills, WhatsApp chats and online bookings by source, and where your booking system allows it, we connect them to completed appointments.
Pairs well with
Fill the
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Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets