Wellness content marketing
- Output
- 4–12 pieces a month, depending on scope
- Formats
- Articles, guides, video scripts, newsletters
- Pairs with
- Wellness SEO, AI Search Optimization
In wellness, people buy from the expert they already learned from. We create content that answers your clients' real questions, is reviewed by your practitioners and keeps working for years on Google, YouTube and AI assistants.
Why it matters
Topics people actually search
We start with data: search volumes in India and the US, questions from your front desk, and the gaps in what competitors cover. Then we build topic clusters, for example a pillar guide on “lower back pain” supported by articles on desk posture, stretches, when to see a chiropractor and what physiotherapy involves.
Accurate and reviewed
Every article that discusses health outcomes is reviewed by a qualified member of your team, cites reputable sources and avoids claims your regulator would object to. That protects you and is exactly what Google's quality guidelines reward.
What's included
Content strategy
Topic clusters mapped to services, funnel stage and market.
SEO articles and guides
Long-form, original content with practitioner review and citations.
Video and podcast repurposing
Turn one interview into a blog post, short clips, a newsletter and social posts.
Lead magnets
Checklists, programs and guides that grow your email or WhatsApp list.
Content refreshes
Update older posts that are losing rankings.
Distribution
Email, social and outreach so content is seen, not just published.
How it works
- Research
Keyword, question and competitor research for each market.
- Plan
A quarterly editorial calendar for approval.
- Create
Interview, write, edit and send for practitioner review.
- Distribute
Publish, promote, measure and refresh.
Who it's for
Questions
Is AI used to write your content?
We use AI tools for research and outlines, but people write and edit the content, and your practitioners review it. Thin, unreviewed AI content tends to perform poorly in health topics.
How much content do we need?
Enough to cover the main questions for each service you sell. For a typical clinic that means 20 to 40 strong pages in the first year, plus updates.
Can you write for both Indian and US audiences?
Yes. We adjust spelling, units, pricing context, regulations and examples to each audience, and we can create separate versions where that helps.
Fill the
calendar.
Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets