PPC for wellness brands
- Platforms
- Google Ads, Microsoft Ads, Meta, YouTube
- Markets
- India, USA
- Pairs with
- Website Design, Email & WhatsApp
Paid ads are the fastest way to fill a calendar, and the fastest way to waste budget if campaigns trip health ad policies or send clicks to the wrong page. We run PPC for wellness and healthcare businesses with both risks handled.
Why it matters
Health ad policies are strict
Google's healthcare and medicines policy and Meta's rules on personal health attributes and before-and-after imagery affect what you can say and whom you can target. Ads that imply you know a person's condition (“Struggling with your weight?”) are typically rejected on Meta. We write ads that stay inside the rules and still get the click.
Every rupee and dollar tracked
We set up conversion tracking for calls, forms, WhatsApp clicks and bookings before spending. That lets the ad platforms optimize toward real enquiries, and it lets you see the cost of each booked client, by campaign.
What's included
Google Search campaigns
High-intent keywords like “physiotherapy clinic near me” with tight negative keyword lists.
Performance Max and YouTube
Feed and video campaigns for wellness product brands and multi-location practices.
Meta Ads (Facebook and Instagram)
Offer-led campaigns, lead forms and retargeting within health ad policies.
Landing pages
Dedicated pages per campaign, tested for speed and conversion.
Conversion tracking
GA4, call tracking and offline conversion imports from your booking system.
Budget management
Weekly optimization, bid strategy changes and clear spend reporting in INR or USD.
How it works
- Audit
Review your current accounts, tracking and policy history.
- Build
Account structure, ads, audiences and landing pages.
- Launch
Controlled launch with daily checks during the learning phase.
- Scale
Shift budget to what books clients; cut what does not.
Who it's for
Questions
How much should a wellness business spend on Google Ads?
It depends on your city, service and how much a client is worth over time. As a rough starting point, many single-location practices test with enough budget for 100 to 200 clicks a month, then scale what works. We give you a specific recommendation after the audit.
Why were my health ads disapproved?
Common reasons are restricted terms, implied knowledge of a person's health condition, unapproved medical claims, before-and-after images or landing pages missing required information. We fix and appeal disapprovals as part of management.
Do you charge a percentage of ad spend?
We price on scope, with a flat monthly management fee. Ad spend is paid directly to Google and Meta from your own accounts, which you always own.
Pairs well with
Fill the
calendar.
Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets