Wellness social media marketing
- Platforms
- Instagram, YouTube, Facebook, LinkedIn, TikTok (US)
- Markets
- India, USA
- Pairs with
- Paid Ads, Content Marketing
Wellness is a visual, personal category. People want to see the space, meet the practitioner and watch the results before they book. We plan, produce and manage social media that does that without making claims that get you in trouble.
Why it matters
Content with a job to do
Every post we make has one of three jobs: educate (answer a real question), prove (show the experience, the team, the outcome in a compliant way) or convert (a clear offer and a way to book). A calendar built only on trends and quotes grows followers that never become clients.
Short-form video first
Reels, Shorts and TikTok-style video now drive most organic reach. We script and edit short videos around practitioner expertise, behind-the-scenes routines, class snippets and client questions. Before-and-after content follows the platform's rules and the advertising rules in your country.
What's included
Channel strategy
Which platforms matter for your audience in India or the US, and what to post on each.
Monthly content calendar
Planned posts, Reels and Stories tied to your services, seasons and offers.
Video scripting and editing
Hooks, scripts, captions and edits for short-form video.
Community management
Replies to comments and DMs within agreed hours, with escalation for clinical questions.
Influencer and creator partnerships
Vetted creators with clear disclosure, in line with ASCI and FTC endorsement rules.
Social commerce
Shoppable posts and catalog setup for wellness product brands.
How it works
- Listen
Audit your accounts and competitors, and gather your clients' top questions.
- Plan
Content pillars, formats and a 30-day calendar for approval.
- Produce
Shoot, edit and schedule. You approve before anything goes live.
- Learn
Monthly review of reach, saves, DMs and bookings from social.
Who it's for
Questions
Which social platform is best for a wellness business?
For most spas, studios and clinics, Instagram and YouTube Shorts drive the most discovery. LinkedIn works for corporate wellness and B2B health brands. TikTok can work well for US wellness product brands; it is not available in India.
Can we post client transformations?
Often yes, with written consent from the client and within platform and advertising rules. Some treatments and claims are restricted. We review every transformation post before publishing.
Do you shoot content on location?
We can coordinate on-site shoots in our markets or guide your team to film with a phone using our shot lists. Many of our best-performing clips are filmed by the practitioner.
Pairs well with
Fill the
calendar.
Send us your website. Within five working days you get a 90-day plan for search, ads and reviews, free.
- Audit of your site, Google profile and reviews
- Your top keywords in India or the US
- A ranked 90-day plan with budgets